Why You Now Need A Blog To Succeed

Why You Now Need A Blog To SucceedWhy You Now Need A Blog To Succeed

Having been laid off a few weeks ago from eBay, I am in the midst of my job search. The process has been a very enriching experience so far. It has provided me with the opportunity to learn first hand about all the innovative companies that are flourishing and hiring in the Silicon Valley. I have been laid off before so I consider myself an experienced job seeker. However, right in the beginning of my search I noticed some major changes in the hiring requirements/process. I learned that being Web savvy no longer means you are a Google guru or that you have completed your profile on Facebook.


Nowadays, most employers expect you to have a blog or two, tons of recommendations on LinkedIn, and a few associations/organizations you volunteer for on a regular basis.

After my first couple of interviews, I had to admit to the hiring managers that all of my writing samples were in the forms of previously published newsletters or word attachments.  I thought it wise to put an end to my embarrassment as soon as possible, and get on with the groove.

Struggling for a good topic to blog about, I approached a friend, with a fascinating Marketing Blog that had captured my attention. I asked her for advice. “How do you find time to blog in addition to your business along with all other projects you are involved in? She suggested I write about something I am an expert on, or feel passionate about therefore less research will be required. Well what I feel most passionate about right now is the job search, and landing the perfect opportunity.


Layla Sabourian

Guest Writer

Follow 4FashionAdvice.com’s board Successful Women on Pinterest.