In July a new “must have” bag from Prada, The Inside Bag, will arrive in stores such as Neiman Marcus. Prada has high hopes that it will be a coveted bag by the fashion forward divas. The bag is a rectangular leather box shape with a pair of straps and a sturdy zipper. It will be available in many colors. The Inside Bag has another bag inside it in a contrasting color with a zipper. This inside bag is attached at the bottom of the outer bag with numerous compartments. It comes in three sizes: small, medium and large and it can be made in different materials such as nappa leather, crocodile or ostrich. The price range for The Inside Bag goes from an affordable $2,415.00 to $39,760.00, in luxurious crocodile, for the plutocrat* fashionista. It is certain to make a statement!
Prada introduced this bag to the fashion world in Milan at their runway fashion show. They are leaving no stone unturned marketing the bag. Sales associates have been trained in how to sell this bag, fashion magazines will be featuring the bag and there will be store and window displays of The Inside Bag. They are also allowing celebrities, stylists and good customers around the globe to pre-order the bag before it hits the stores.
* plutocrat – having one billion dollars or more of wealth.