Swedish style is casual and comfortable clothing. Interest in fashion is big in Sweden and the country is headquarters for the famous brand Hennes & Mauritz (H&M). The weather is warm in July and daylight varies widely from more than 18 hours around midsummer. Many of the global trends are evident on the streets of Stockholm. You see Swedish fashionistas wearing floral prints, lace, denim, maxi dresses and skirts, sandals, flip-flops, athletic shoes, cut out jeans, cut off denim shorts, cropped tops, and a lot of white. Styles are laid back and underwear is peeping out of open backs and tank tops. Black bras under white tops or .transparent fabrics and striped fashions were plentiful.
Most of our street style photos were taken in Stockholm, the cultural, media, political, and economic centre of Sweden. The central parts of the city consist of fourteen islands and Stockholm is one of the cleanest capitals in the world.