One of the most important elements in fashion, during any season, is color.
Sometimes a widely announced new color truly does dominate a season, other times colors seem to come out of nowhere. But have you noticed that in general there seems to be quite a bit of coordination between the clothing world, the gift world, and the industrial/interior design world regarding color? Why?
Well, there is a little known group of consultants who study various elements in the world and then translate their thoughts into the color palette for a particular season. I call them THE COLOR CZARS. A number of companies make these color decisions. One of the better known is the Pantone Color Institute. There are many more.
I have mixed feelings about the power that seems to be in the hands of a limited number of people, dictating what color I am going to find in stores. Who do they think they are? On the other hand they do save us from color chaos. Can you imagine if every shade of green, blue, and red out there was different in tone and hue? No, I’ll take the influence of the Color Czars, and ignore it when it suits me. At least with them around there’s some color order in our world.
WHAT DOES WEARING YOUR FAVORITE COLOR MEAN?
According to David Johnson in an article on “Color Psychology,” US researchers generally find the following to be accurate.
Black is the color of authority and power. It is popular in fashion because it makes people appear thinner. It is also stylish and timeless. Black also implies submission. Some fashion experts say a woman wearing black implies submission to men. Black outfits can also be overpowering, or make the wearer seem aloof or evil.
Brides wear white to symbolize innocence and purity. White reflects light and is considered a summer color. White is popular in decorating and in fashion because it is light, neutral, and goes with everything. However, white shows dirt and is therefore more difficult to keep clean than other colors. Doctors and nurses wear white to imply sterility.
The most emotionally intense color, red stimulates a faster heartbeat and breathing. It is also the color of love. Red clothing gets noticed and makes the wearer appear heavier. Since it is an extreme color, red clothing might not help people in negotiations or confrontations. The most romantic color, pink, is more tranquilizing. Sports teams sometimes paint the locker rooms used by opposing teams bright pink so their opponents will lose energy.
The color of the sky and the ocean, blue is one of the most popular colors. It causes the opposite reaction as red. Peaceful, tranquil blue causes the body to produce calming chemicals, so it is often used in bedrooms. Blue can also be cold and depressing. Fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty. People are more productive in blue rooms.
Currently the most popular decorating color, green symbolizes nature. It is the easiest color on the eye and can improve vision. It is a calming, refreshing color. People waiting to appear on TV sit in “green rooms” to relax. Hospitals often use green because it relaxes patients. Brides in the Middle Ages wore green to symbolize fertility. Dark green is masculine, conservative, and implies wealth.
Cheerful sunny yellow is an attention getter. While it is considered an optimistic color, people lose their tempers more often in yellow rooms, and babies will cry more. It is the most difficult color for the eye to take in, so it can be overpowering if overused. Yellow enhances concentration, hence its use for legal pads. It also speeds metabolism.
The color of royalty, purple connotes luxury, wealth, and sophistication. It is also feminine and romantic. However, because it is rare in nature, purple can appear artificial.
Solid, reliable brown is the color of earth and is abundant in nature. Light brown implies genuineness while dark brown is similar to wood or leather. Brown can also be sad and wistful. Men are more apt to say brown is one of their favorite colors.