Get to Know Our Editors & Writers

Editors & Writers Editors & Writers Editors & Writers

Sara Cuadra
Guest Writer

Yolanda Wright
Guest Writer

R. David Silva
Career Editor


Sara Beth Cuadra
Beauty Blogger

Sara is a master colorist as well as a multi-faceted stylist and is committed to giving each of her clients a custom look that serves all of their styling needs. Her roots in the bay area began with a formal education at two of the most prestigious salons in San Francisco; DiPietro Todd and Festoon. Since building her foundation, she has been aligned with several upper echelon salons in Marin county and San Francisco proper. Her clientele has included many local musicians, as well as dancers and actors from the Broadway stage.  From creating beautiful natural color, to designing perfectly coiffed wedding styles, her talents are diverse. Currently Sara is at the salon at Canyon Ranch Resort & Spa, Tucson, AZ.

Yolanda R. Wright
Guest Writer

Yolanda entered the fashion industry in 2004 after rediscovering her niche and itch for fashion. At a young age she used shopping as a way to escape the mundane and enter into a world of fantasy, glamour, and style.

Today, her personal chicness is evolving from glam doll, to bohemian, rock chic sexy and even inspired by menswear classics. Fashion is the  way Yolanda expresses her individuality and femininity. She describes herself as a chameleon as her day-to-day look all depends on her day-to-day grind.

In the San Francisco Bay Area, Yolanda works in women’s accessories, intimate apparel, men’s clothing and  room styling with linens and bedding as a Free Lance Merchandise Coordinator and Visual Stylist.

When the opportunities present themselves, Yolanda works on San Francisco Bay Area Fashion shows, photo shoots, and trunk shows with Bay Area designers. Fashion  encompasses her life and she loves it. As a Fashion Editor for, she contributes her sense of style, taste and love of fashion.

Ana Grgic
Fashion Writer

Ana is a fashion and beauty blogger, she loves writing about anything related to fashion trends and is always on the lookout for something new. She loves shoes and statement jewelry. In her spare time she loves reading magazines and preparing dinners for her friends and family.

R. David Silva
Career Editor

R. David Silva is the founder and owner of a marketing consulting firm specializing in strategic planning, marketing research and marketing communications. Prior to starting his own business, he held account management positions at large and smaller advertising agencies as well as being in charge of marketing for some leading consumer brands.  He is an experienced university teacher and lecturer in the marketing field who holds a BA from University of Notre Dame and an MBA from the University of Connecticut.  In 1984 Dow-Jones Irwin published a text he authored dealing with Product Marketing Management.

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