TOUJOURS A San Francisco Gem

By Yolanda R. Wright

 Hot Fall Trends in Intimate Wear

Intimate wear lets us express our mystique and desirability and there’s a
classic lingerie store located in San Francisco that is a divine wonderland of intimates.  Toujours of San Francisco has been offering both high end American and European intimate treasures for decades and this month they will celebrate their 24th Anniversary.

This little boudoir like store prides itself on offering service that is impeccably personal. Their consultants demonstrate tastefulness and a concrete knowledge of their products. Customers are offered a comfortable space to play in a bedroom like play land of intimate apparel.  Personalized bra fittings (30 - 40, bra cup sizes A - G) as well as leggings, hosiery, sleepwear, fragrances, and, even socially conscious jewelry are available.

What’s Hot for Fall 2010

·    The TREND-The GRANNY Panty* is not for grandma anymore. This vintage inspired trend is hot on the runways and in the nightlife scene too. The fit offers comfort and shape that is flattering and accentuates our feminine curves. Brooke Welch an intimate apparel consultant at Toujours talked to me about the modern granny pant.  These flirty little panties come in silk chiffon, white lace, and micro modal and in a variety of colors. They inspire the hot trend on the streets and the higher waist offers a very flattering fit says Welch. So if you want to wear them underneath a pair of mid rise pants or flaunt them at the hottest nightclub with a pair of classic fishnets, the modern Granny pant is the trend to wear well!

·    The BEAUTY SECRET- Body shapewear is essential in any woman’s wardrobe. Not only can shapewear flatter and camouflage, it does wonders to a self esteem on those not so wonderful days and can make an outfit go from good to great! Here you can find hidden shape wear treasures by Donna Karen that enhance and enlighten. Lacey Bodices with a corset effect that you can wear a separate bra with or long Shorty’s with a subtle sex appeal that offer a nice smoothing effect. The ladies at Toujours can guide you to subtle enhancements for day or night engagements.

·    The BRANDS- Chantelle, Prima Donna, Valery, Simone Péréle, Nadia B.,
Elle Macpherson, Cosabella, La CHAT, Lou Lingerie, Sisi, and Donna Karen
are among the quality brands to choose from at Toujours. From a classic
lace black bra and panties, micro modal panties, contour and soft cups,
to, camis, teddys, and robes. Quality brands that not only offer fit and
function but are elegant and stylish as well.

·    ECLECTIC VARIETY- The assortment at Toujours includes not only bras
and panties but also the Falke hoisery line (interesting thi-highs &
colorful leggings). Two sleepwear lines at Toujours are Nightlife by
designer Lisa Langevin and Pluto from Belgium. Nightlife includes
beautiful silk kimonos that are made locally with fine details of french
seams and lovely fabric choices; the Pluto line has unique sleepwear
including impressive robes.

*A "granny panty" has a high waistline that covers the navel or comes just beneath it, has an elasticized waistband, double-gusseted crotch and covers the rear-end.

Yolanda R. Wright

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